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Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

IG Poll: What’s the chance…

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

What’s the chance…

Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

Homes that sell vs Homes that sit

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

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Search Listing Leads
Latest Campaigns
The next 90 days

Silence isn’t strategy—it’s a missed opportunity.

This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times

It’s not pushy. It’s proactive. And that’s what makes it effective.

Let’s call it what it is… (CA)

Confusion isn’t the enemy—silence is.

Right now, your clients don’t need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:

• Acknowledge what buyers and sellers are really feeling
• Highlight what’s actually happening—rates, inventory, demand
• Reopen conversations that were paused out of fear or fatigue

Don’t wait for the market to “settle.” Show up for people now.

The next 90 days

Most agents wait for certainty before they speak up. The best ones? They lead through it.

This campaign is designed for moments like this—when buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:

• Reignite conversations that have gone quiet
• Reframe what’s possible in the next 90 days
• Reposition yourself as the steady hand clients are searching for

It’s not about predicting the future. It’s about helping people make sense of the present.

The Equity Check Text

Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.​

By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.

Coming Soon: Know Someone?

A good Coming Soon campaign doesn’t just build anticipation—it builds connection.

This letter taps into something we see all the time in tight-knit neighborhoods: someone hears a home is hitting the market, and immediately thinks, “I wonder if [friend/family member] would want to live here…”

We designed this campaign to make that moment more powerful.

It gives neighbors first-look access plus insider prep details they won’t find online—creating a sense of trust, transparency, and exclusivity. It makes them feel like they’re in the loop, not just on the list. And if they know someone looking? You’re now the obvious person to call.

This isn’t just a teaser. It’s a hand-delivered reason to talk about your listing before it goes live. Use it to spark conversations and referrals.

Are you paying too much for your real estate taxes?

Most agents ignore tax season. Smart ones use it to spark conversation.

When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.

It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.

Use it to:

  • Start value-based conversations without pushing a sale.
  • Offer a helpful, relevant service that builds trust fast.
  • Reconnect with past clients and neighbors in a way that feels timely and valuable.
Mortgage Renewals (CA)

Most agents wait for sellers to raise their hand. Top agents create the moment.

Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.

This campaign meets them right there, in that moment of uncertainty.

Here’s how to use it to spark listing conversations:

  • Lead with service—offer personalized insight, not a generic sales pitch.
  • Frame the home equity report as a decision-making tool, not a valuation.
  • Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most Realtors wouldn’t share this with you…

Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.

They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.

This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.

Use this message to reset the conversation:

  • Shift the narrative from timing to timeline.

  • Show them how national data actually supports their local decision.

  • Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
What Most People Don't Know About the [Neighborhood] Market

This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.

In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.

That’s the power of this piece—it delivers hyper-local proof that now might be their moment.

Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.

The Magic Number Text

Direct questions make people hesitate. Strategic statements make them lean in.

This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

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