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Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

IG Poll: What’s the chance…

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

What’s the chance…

Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

Homes that sell vs Homes that sit

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

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Latest Campaigns
Magic Buyer: Investment Opportunity

This campaign is a spin on the proven Magic Buyer strategy—specifically tailored for your clients who are looking for an investment opportunity.

You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners that have properties that need to be renovated.

Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.

Tre Serrano sent 50 and walked away with 2 listings.

This letter delivers the same results by focusing on what works: a real buyer and a message that feels personal, specific, and low-pressure.

Unsolicited CMA (CA)

More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.

That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.

A quick breakdown of last week’s rate decision (CA)

The Bank of Canada held its key rate steady last week—keeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.

But what happens next isn’t as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.

This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance they’re looking for right now.

Neighborhood Domination

When you’ve sold a few homes in the same neighborhood, something shifts. You don’t just know the market—you know the buyers, the timing, and what it takes to get a deal done.

This postcard is designed to capitalize on that kind of momentum.

It opens with a confident question—Why are so many of your neighbors hiring me?—then delivers proof: multiple nearby sales, strong results, and a compelling offer that flips the usual listing pitch.

It’s direct, credible, and built to spark conversations.

Pro tip: Follow up with a Magic Buyer Letter for anyone who shows interest—include real numbers, real stories, and a reason to call you back.

Unsolicited CMA: $25B in Equity

$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.

That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.

The text below makes it easy to start the conversation—and reminds them exactly why they trust you.

On-The-Fence Buyers

This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand. 

A simple check-in can be the nudge they need. 

Use any of the statements provided—or create your own.

Timing the Market (CA)

Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else. 

But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves. 

The pros—like you—know the market isn’t something to predict; it’s something to work with. 

Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.

Timing the Market (US)

Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else. 

But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves. 

The pros—like you—know the market isn’t something to predict; it’s something to work with. 

Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.

Zillow Is Good, We're Better

Most sellers think putting their home on Zillow is enough. It’s not. Exposure is what drives demand, and demand is what creates the result your clients want. A listing buried among thousands won’t cut it.

The difference? A marketing strategy that works harder. Not just a sign in the yard or a post on Zillow—but a relentless, multi-channel approach that puts your home in front of serious buyers. A marketing strategy like yours.

Use this postcard template as an alternative to the traditional Just Sold postcard and highlight the specifics of how your marketing drives real results for your clients.

Off Market Opportunity Email

If you have an off-market opportunity, this is the perfect email to send to your list of buyers.

Scarcity creates demand. The moment something feels exclusive—something others can’t have—it becomes even more desirable. Off-market properties tap into this psychology, but only if you position them the right way. The mistake most agents make? They focus only on the property itself. But buyers don’t just want a home—they want an edge, too.

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