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Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

IG Poll: What’s the chance…

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

What’s the chance…

Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

Homes that sell vs Homes that sit

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

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Search Listing Leads
Latest Campaigns
Do homebuyers have more leverage now? (CA)

The market isn’t as chaotic as it used to be. And it’s giving buyers something they haven’t had in years: options.

Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breathe—and negotiate.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

The housing stat no one’s talking about

Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer. 

That’s a massive shift from the chaos of the past few years.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

We Don’t Wait For Buyers

Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.

Why it works:

  • The message is focused and fresh.
  • The proof is tangible—real homes, real numbers.
  • And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.

Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.

Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.

Cold Lead Activation

This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.

It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.

That’s exactly what this message leans into.

It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.

This isn’t the spring market most people expected (CA)

This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”

That’s the opening we ran with.

Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.

Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.

Trying to make sense of this market? (CA)

This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.

National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.

Because in a cautious market, people don’t stop moving. They just move differently.

This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.

Trying to make sense of this market?

This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.

It’s a national view—but one that helps you frame local conversations with more clarity and confidence.

Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.

Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.

This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.

Exclusive Open House Invite for Past Guests

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.

Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.

Open House Follow Up Text

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

This is a good sign for homebuyers (CA)

A new report just dropped, and it’s the perfect opportunity to reach out to your database with valuable, timely information.

BNN Bloomberg just covered National Bank’s latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.

That’s a shift your audience needs to know about.

This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.

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