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Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

IG Poll: What’s the chance…

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

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What’s the chance…

Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

Homes that sell vs Homes that sit

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

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Latest Campaigns
Client Success Story: Do you need to fix up your house before you sell?

Most sellers assume they need to spend thousands fixing up their home before they can sell. But here’s the truth: They might not need to.

This email is so effective because it challenges that assumption with real results. If you recently worked with a client who had an outdated home, needed big-ticket repairs, and believed a traditional sale wasn’t worth the hassle, this is your chance to shift their perspective. Instead of pouring money into renovations or taking a lowball offer from an iBuyer, they leaned on your network of buyers. The result? A sale that netted them significantly more than an instant offer.

The key takeaway: Selling as-is isn’t a last resort—it’s a strategy. And when sellers have the right expert in their corner, they don’t have to choose between convenience and maximizing their profit.

Do you need to fix up your house before you sell?

One of the biggest misconceptions sellers have? That listing with an agent means weeks of expensive repairs, dealing with contractors, and endless headaches. Companies like Opendoor have capitalized on that fear, selling the promise of certainty, convenience, and speed. And guess what? It’s worked—over 30,000 homes bought in just two years.

But here’s the truth: Many of these sellers are leaving real money on the table. They might not need to renovate to sell. They might just need access to the right buyer.

This email is so effective because it challenges the seller’s assumptions. Most believe they have to fix up their home to attract buyers, but is there a different story? Not every buyer is looking for perfect—many prioritize location, potential, and value. And with your extensive network of buyers, you can connect sellers with the right match, without forcing them into costly renovations.

Pro tip: Strengthen this email by adding a local stat on buyer demand. Show sellers that homes—even ones that need work—are still moving fast in your market. The more relevant the data, the more powerful your message.

Just Listed Letter

A Just Listed letter isn’t just about announcing a new listing—it’s about making homeowners pay attention to how it could impact their home’s value. Every sale in a neighborhood sets a new benchmark, influencing what buyers are willing to pay. This letter shifts the conversation from “Oh, another home for sale” to “Why should I care?”

It also serves another purpose: showcasing your marketing strategy without saying “Look how great I am.” By sharing real numbers—social media views, private showings, buyer interest—you’re proving that your approach gets results. And by offering to personally share the final sale details, you create an easy, value-driven way to stay in touch with potential future sellers. 

Use this letter to position yourself as the agent who understands the market, drives demand, and keeps homeowners informed.

Market Update Text

Whenever you have a marketable moment—like a client receiving multiple offers, selling above their online estimate, or going under contract quickly—it’s the perfect time to send a 1-to-1 text like this. 

The power of this message comes from herd mentality—when people see others having success in the market, they naturally start wondering if they should make a move too. 

The phrase “Have you noticed what’s been going on in our market?” is a soft, easy-to-answer question that invites conversation without pressure. 

Customize the first line of this text based on what you’ve helped your clients accomplish recently. Here are a few ideas:

Just Sold: Should You Move Up Your Timeline to Sell?

Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this. 

When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times. 

This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action. 

Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.

The SOI Touch Text

Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.

New listings up 14%

The latest research from Mike Simonsen, founder of Altos Research, reveals a major shift: new listings are up 14% year over year, the highest mid-March inventory levels since 2020. That’s data your database needs to hear.

When you consistently share market insights, you position yourself as the go-to expert—someone clients trust long before they’re ready to buy or sell. That’s why we’ve crafted this value-first email for you. It delivers key market trends in a way that’s easy to digest and keeps you top-of-mind.

Googling “homes for sale” is 📈

Most agents think trust is built in big moments—an incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isn’t a switch you flip. It’s a slow burn. It’s built in the moments when you’re not selling, just showing up with value.

That’s what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, and—when the time is right—a listing opportunity.

ListingLeads member Anthony Malafronte saw it firsthand:

"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."

This email was inspired by a recent Redfin article highlighting a surge in homebuyer interest. Market activity is shifting, and staying in front of your clients with timely, relevant insights is how you build trust—long before they’re ready to make a move

What’s next? (CA)

Most agents think trust is built in big moments—an incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isn’t a switch you flip. It’s a slow burn. It’s built in the moments when you’re not selling, just showing up with value.

That’s what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, and—when the time is right—a listing opportunity.

ListingLeads member Anthony Malafronte saw it firsthand:

"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."

This email was crafted by pulling insights from recent articles in The Financial Post, The Globe & Mail, and BNN Bloomberg. The Bank of Canada has cut rates seven times, yet demand hasn’t surged to match. Buyers are cautious, and the market is shifting in ways that create new opportunities.

Staying in front of your clients with timely, relevant insights is how you build trust—long before they’re ready to make a move.

Let’s get into it.

Tre Serrano's Magic Buyer x Just Sold

Here’s something most agents miss: The best time to market isn’t after the sale—it’s while the momentum is still building.

Recently, my buddy Tre sent me a DM that proves it. He wrote a simple letter for his agent to send out after an Open House. The result? 50 letters. 2 listings.

This approach blends two of the strongest strategies we use at ListingLeads.com—the Magic Buyer Letter and Storytelling Just Sold. When you combine urgency with a compelling story, people pay attention.

Here’s the letter. Use it. And more importantly—start treating every listing like a launching pad for the next one.

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